RAIN artisans get a boost from "boutique matchmaker" Andrea Williamson June 24 2014
Niger’s nomads are skilled craftspeople; the artistry trade is traditional to certain castes of people and has long supported them. Traditional skills have eroded over time, and fewer young women learn the skills their mothers and grandmothers knew. Keeping traditional culture alive is part and parcel of what we do. Members of our artisan co-operatives act as cultural ambassadors to the next generation. As they earn more, learn new designs and expand their markets, interest grows in the community. With help from RAIN, co-op artisans play a key role in designing products and choosing materials for both local sales and the U.S. Now, these efforts will receive a real boost in potential for U.S. markets.
Since 2005, we've been privileged to have Illiah Addoh, master leatherworker and head of the Zinder Leather Artisan Cooperative at Niger’s National Museum, provide training to RAIN artisans in how to create their culturally traditional products within modern contexts. The next step: connecting those products with U.S. distribution channels.
Enter Andrea Williamson. Using her fifteen years of experience in small business sales and marketing, Andrea has focused the last five years as an "international boutique matchmaker" to help artisans in more than 50 countries suceed in U.S. markets. "I became fascinated with the unbridled creativity emerging from these artisans," says Andrea. "from the incredible items fashioned from upcycled materials in the Phillipines to croched and quilted creations from South Africa, artisans come upon frequent stumbling blocks, such as language, import laws, and quality consistency, that keep their products from this channel of distribution. Both the artisans and boutiques in the U.S. then miss out on a great opportunity."
"I'm inspired by Bess' vision of empowering nomadic women in Niger to bring their skills to the next level while providing for their families in the face of such extreme poverty, and am excited about what these women are creating - fabulous leather purses and tote bags by the Tuareg ladies, and the Wodaabe women expressing their rich culture with colorful embroidered textiles. I feel confident that with a little bit of creativity, we can help to open up this channel for these artisans."
A country like Niger at times seems worlds away to those in the U.S. If we can bring more hand crafted cultural treasures to our friends here - that's another direct connection to the nomadic women of the Sahel and Sahara, with new liveihoods and support for local schools as the result.
Thank you for paving the way to empowerment for nomadic women!